Serving those who SERVED.
🇺🇸 Military • 🏡 Homeownership • 💰 Savings
As a retired Air Force veteran, I understand the sacrifices military families make—because I’ve lived them too. That’s why I’m passionate about helping fellow service members and veterans navigate the path to homeownership. Through Homes for Heroes, we provide exclusive real estate savings, mortgage benefits, and moving support tailored specifically for military families. You’ve served our country—now it’s our turn to serve you.
Your Savings Start Here
As a retired Air Force veteran living right here in the Waunakee and Madison area, I know the sacrifices military families make every day. That’s why I’m proud to offer exclusive savings through Homes for Heroes—designed specifically for Wisconsin’s active-duty members, veterans, and military families. From real estate discounts to everyday savings on gas, groceries, and more—this is our way of saying thank you with real support that makes a difference, right here at home.
Your Savings
$ Savings
Heroes Deserve Homes
Veterans and active military families save big with Homes for Heroes. We provide exclusive discounts on home buying, selling, and refinancing, making it easier and more affordable to find your perfect home.
✔ Up to 30% Off real estate commission fees when buying or selling
✔ Special Mortgage Discounts with reduced rates and lower closing costs
✔ Moving & Home Services Savings on moving companies, repairs.
✔ Local Business Discounts at participating shops, restaurants, and services
✔ No Hidden Fees – Just real savings for military personnel and veterans
✔ Easy Access to Financing through military-focused mortgage programs
Our Process
Join the Community
Sign up, and as your local real estate and mortgage experts we will connect with you to better understand your needs and provide valuable insights and assistance — no obligation required.
Work with Local Specialists
Our local real estate and mortgage experts will simplify your experience from pre-approval to closing, and turn over every literally any stone to make sure our military family gets the house they want. Guaranteed.
Finalize the Deal and Save!
Your Homes for Heroes specialist will facilitate a smooth closing, after which you’ll receive a Hero Rewards check, reduced lender fees, and other potential discounts along the way.
Kind Words from Happy Clients
We take great pride in the relationships we build with our clients and the results we help them achieve. Hearing their positive feedback reminds us why we do what we do.
Mike & Jessica S.
I had heard amazing things about John Reuter from other unit members before my PCS to Madison, WI . From the moment we connected, John provided top-tier service. He helped me sell my home fast and simultaneously buy a new home in Windsor, WI — a rare gem in a tight housing market. Even with limited homes for sale, John managed to find the perfect home for us and negotiated $65,000 off the list price!
Sam D.
We had a great experience with John Reuter from Integrity Homes and Wisconsin Homes for Heroes! He helped sell our house, and it was a challenging experience working with the buyers/their realtor, but John was able to help make the deal go through and was very easy going and communicative! Would definitely recommend working with him if you're looking to sell your home in Madison, Wi!!
Jessica D.
Ryan and I were looking for our first house and Wisconsin Homes for Heroes helped us find it. They sat down with us in the very beginning and wrote down our wants, needs, and dislikes. They were professional, honest, and diligent in finding us our perfect home. He worked with us, listened to what we truly wanted and only showed us houses we were interested in. They never pushed us, never had an agenda. I highly recommend Wisconsin Homes for Heroes.
We Partner with the Following Organizations
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What is Homes for Heroes and how does it help firefighters in Wisconsin?Homes for Heroes is a national program designed to give back to those who serve our communities—including career and volunteer firefighters, EMTs, and rescue personnel. As a former volunteer firefighter myself, I proudly offer this program to help my fellow fire service professionals across Wisconsin save money when buying, selling, or refinancing a home. Through Homes for Heroes, you can receive exclusive savings on real estate commissions, lender fees, home inspections, title services, and more. Whether you're serving in Madison, Waunakee, Sun Prairie, or anywhere in Dane County and beyond, this program is built to support the men and women who run toward danger when others run away.
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How much can firefighters save through Homes for Heroes in Wisconsin?Most firefighter clients save between $3,500 and $8,000 or more, depending on the value of the home and which services they use. The savings come from: Reduced real estate commissions Lender credits Discounted home inspections, appraisals, and title fees Moving assistance and service discounts And here’s the best part: there are no extra forms, no hidden fees, and no catch—just real savings for real heroes.
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Can I use this if I’m a first-time homebuyer or moving within Wisconsin?Yes! Whether it’s your first home, your retirement home, or just moving closer to your station, the program is designed to meet your needs. I’ve helped firefighters from departments across the state—from Madison to Monroe, Reedsburg to Racine—navigate the homebuying process and maximize their benefits.
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Who qualifies as a "firefighter" under this program in Wisconsin?The Homes for Heroes program proudly supports all fire service professionals, not just those on the front lines. Eligible participants include: Career firefighters Volunteer and paid-on-call firefighters EMTs and paramedics (working within fire departments) Fire inspectors and fire investigators Fire support personnel, including: Administrative staff Fire department dispatchers Logistics and operations support Public information officers Training and fire prevention personnel If you serve in any capacity that helps your fire department operate—you qualify. Whether you’re running calls in Sun Prairie, coordinating training in Madison, or managing communications from a dispatch center in Waunakee, your role matters—and so do your savings.
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Is there a catch? It sounds too good to be true.No catch, no fees, no gimmicks. You don’t pay to enroll and there’s nothing hidden in the fine print. This is a give-back program that truly honors your service. I’ve been in your boots—and I built my business around helping those who serve.
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Does it work with a VA loan or other firefighter grant programs?Yes! The savings from Homes for Heroes are in addition to any VA loan benefits, firefighter-specific mortgage programs, or local grants. It’s not a replacement—it’s an extra layer of savings. Many of the firefighters I work with are veterans too, and I specialize in navigating both systems to make sure you get every dollar you deserve.
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Is the program limited to Dane County? I serve in a small town.Not at all. While I’m based in Waunakee and the greater Madison area, I work with heroes in every corner of Wisconsin. Whether you’re with Columbus Fire Department, Sun Prairie Fire & Rescue, or a rural volunteer department in Juneau or Dodgeville, I’ll help you access this program. And if you're moving out of state? I’ll connect you with another Homes for Heroes affiliate anywhere in the U.S.
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Is this program only for home buyers, or can I use it to sell my home too?You can absolutely use it when buying, selling, or both. If you're selling your home in Dane County, or relocating to or from anywhere in Wisconsin, I’ll help you save on listing fees, staging, professional photography, and more—without sacrificing the service or results. Bonus: Many firefighters choose to sell with me and buy their next home using the program. That’s how they double their savings.
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Do I have to use specific people for this to work?Yes—to access the full benefits, you need to work with Homes for Heroes-affiliated professionals. I’m proud to be your local affiliate right here in Waunakee, serving Madison, Sun Prairie, DeForest, and surrounding areas. I’ve also built a trusted network of lenders, title companies, and inspectors across Wisconsin who are all committed to helping firefighters save. You’re never obligated to use all the services—but the more you use, the greater your savings.
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How do I get started?Just visit www.wisconsinhomesforheroes.com or call/text me directly at 608-669-4226. I’ll walk you through everything, answer your questions, and match you with a team that understands firefighters and puts your needs first.
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Are there home buying programs for firefighters in Wisconsin?Absolutely. The Wisconsin Homes for Heroes program is one of the most trusted home buying programs available to firefighters and EMS professionals in the state. It's designed to give back to those who put their lives on the line for our communities. In addition to our savings program, we can help connect you with: Local and national firefighter housing assistance resources WHEDA loans and first-time homebuyer grants Hero-friendly lenders who offer flexible solutions for firefighters working variable shifts or overtime-heavy schedules Nationwide Homes for Heroes affiliates if you're moving out of Wisconsin As a former volunteer firefighter, I understand the job and the sacrifice—and I’m proud to help you achieve homeownership with the respect and benefits you deserve.
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Are there home buying discounts for firefighters in Wisconsin?Yes! Wisconsin Homes for Heroes offers exclusive home buying discounts for career, paid-on-call, and volunteer firefighters, as well as EMTs, paramedics, and fire department support personnel. Eligible firefighters can receive: Discounted real estate commission fees Lender credits and reduced closing costs Savings on home inspections, title services, and moving expenses Access to a trusted local network that understands the unique schedule and demands of the fire service Whether you're serving in a large department like Madison Fire, or a local volunteer department in Waunakee, DeForest, Beaver Dam, or Lodi, we’re here to help you save money while buying your next home.
Frequently Asked Questions
Real Support Real Savings for Real Heroes
At Homes for Heroes, we believe that those who serve our communities deserve more than just thanks – they deserve real support. That’s why we offer genuine savings and expert guidance to help heroes like you find a place to call home. Whether you're in the NHS, military, emergency services, or education, we’re here to make the journey easier and more affordable.