Dedicated to Our Firefighting Heroes
Where Firefighters Find the Best Deals
As a former volunteer firefighter, I know firsthand the sacrifices our fire service families make. That’s why I’m proud to help give back with more than just words—through real savings. We’ve put together a collection of exclusive discounts just for you, from deals on firefighting gear and tools to everyday essentials like groceries, gas, and more. Because those who answer the call deserve more than just our thanks—they deserve real support.
Your Savings Start Here
Firefighters deserve more than just our thanks — they deserve great savings too! That’s why we’ve put together a collection of exclusive discounts tailored just for you. From unbeatable deals on firefighting gear, tools, and uniforms to savings on everyday essentials like groceries and gas, we’ve got you covered.
Your Savings
$ Savings
How Firefighters Can Save
They save lives by rescuing individuals trapped in burning buildings or vehicles. They protect property by containing and putting out fires before they spread. They preserve communities by educating the public about fire safety and prevention.
✔ Rescue operations: saving people from burning buildings, car crashes, and other dangerous situations
✔ Rescue operations – saving people from burning buildings, car crashes and other dangerous situations
✔ Rescue operations – saving people from burning buildings, car crashes and other dangerous situations
✔ Rescue operations – saving people from burning buildings, car crashes and other dangerous situations
✔ Rescue operations – saving people from burning buildings, car crashes and other dangerous situations
✔ Rescue operations – saving people from burning buildings, car crashes and other dangerous situations
Our Process
Join the Community
Sign up, and we will connect you with our local real estate and mortgage experts in Wisconsin. They will reach out to better understand your needs and provide valuable insights and assistance — no obligation required.
Work with Local Specialists
Our real estate and mortgage experts are local Wisconsin residents, and will simplify your experience from pre-approval to closing, and turn over every stone to save our firefighters and EMS heroes the most money.
Finalize the Deal and Save!
Your Wisconsin Homes for Heroes specialist will facilitate a smooth closing, after which you’ll receive a Hero Rewards check, reduced lender fees, and other potential discounts along the way.
Kind Words from Happy Clients
As a proud former volunteer firefighter right here in Sun Prairie, I’ve always believed in showing up when it matters most. That same dedication drives how we serve our clients today. The relationships we build and the results we deliver aren’t just business—they’re personal. Every piece of positive feedback is a reminder of why we do what we do.”
Pat & Shannon (Ret. Battalion Chief)
★★★★★
"John Reuter and team have helped us buy and sell a few homes in Waunakee and Madison over the last 2 years. They are great to work with and were always very helpful throughout the entire process"
Matt Bartol
★★★★★
We worked with John Reuter who was very professional and explained everything in detail so there was no confusion when it came time to sell our old hole and purchase our new home. The whole team was phenomenal every step of the way. Highly recommend John Reuter.
Kristin B.
★★★★★
When it came time to selling my condo in Windsor, choosing John was an easy decision. Months before listing, he provided a comprehensive walk-through, offering detailed advice on improvements and staging to maximize our home's appeal. His preparation was meticulous, and he conducted a second walk-through before listing to ensure everything was picture-perfect.
We Partner with the Following Organizations
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What is Homes for Heroes and how does it help firefighters in Wisconsin?Homes for Heroes is a national program designed to give back to those who serve our communities—including career and volunteer firefighters, EMTs, and rescue personnel. As a former volunteer firefighter myself, I proudly offer this program to help my fellow fire service professionals across Wisconsin save money when buying, selling, or refinancing a home. Through Homes for Heroes, you can receive exclusive savings on real estate commissions, lender fees, home inspections, title services, and more. Whether you're serving in Madison, Waunakee, Sun Prairie, or anywhere in Dane County and beyond, this program is built to support the men and women who run toward danger when others run away.
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How much can firefighters save through Homes for Heroes in Wisconsin?Most firefighter clients save between $3,500 and $8,000 or more, depending on the value of the home and which services they use. The savings come from: Reduced real estate commissions Lender credits Discounted home inspections, appraisals, and title fees Moving assistance and service discounts And here’s the best part: there are no extra forms, no hidden fees, and no catch—just real savings for real heroes.
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Can I use this if I’m a first-time homebuyer or moving within Wisconsin?Yes! Whether it’s your first home, your retirement home, or just moving closer to your station, the program is designed to meet your needs. I’ve helped firefighters from departments across the state—from Madison to Monroe, Reedsburg to Racine—navigate the homebuying process and maximize their benefits.
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Who qualifies as a "firefighter" under this program in Wisconsin?The Homes for Heroes program proudly supports all fire service professionals, not just those on the front lines. Eligible participants include: Career firefighters Volunteer and paid-on-call firefighters EMTs and paramedics (working within fire departments) Fire inspectors and fire investigators Fire support personnel, including: Administrative staff Fire department dispatchers Logistics and operations support Public information officers Training and fire prevention personnel If you serve in any capacity that helps your fire department operate—you qualify. Whether you’re running calls in Sun Prairie, coordinating training in Madison, or managing communications from a dispatch center in Waunakee, your role matters—and so do your savings.
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Is there a catch? It sounds too good to be true.No catch, no fees, no gimmicks. You don’t pay to enroll and there’s nothing hidden in the fine print. This is a give-back program that truly honors your service. I’ve been in your boots—and I built my business around helping those who serve.
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Does it work with a VA loan or other firefighter grant programs?Yes! The savings from Homes for Heroes are in addition to any VA loan benefits, firefighter-specific mortgage programs, or local grants. It’s not a replacement—it’s an extra layer of savings. Many of the firefighters I work with are veterans too, and I specialize in navigating both systems to make sure you get every dollar you deserve.
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Is the program limited to Dane County? I serve in a small town.Not at all. While I’m based in Waunakee and the greater Madison area, I work with heroes in every corner of Wisconsin. Whether you’re with Columbus Fire Department, Sun Prairie Fire & Rescue, or a rural volunteer department in Juneau or Dodgeville, I’ll help you access this program. And if you're moving out of state? I’ll connect you with another Homes for Heroes affiliate anywhere in the U.S.
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Is this program only for home buyers, or can I use it to sell my home too?You can absolutely use it when buying, selling, or both. If you're selling your home in Dane County, or relocating to or from anywhere in Wisconsin, I’ll help you save on listing fees, staging, professional photography, and more—without sacrificing the service or results. Bonus: Many firefighters choose to sell with me and buy their next home using the program. That’s how they double their savings.
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Do I have to use specific people for this to work?Yes—to access the full benefits, you need to work with Homes for Heroes-affiliated professionals. I’m proud to be your local affiliate right here in Waunakee, serving Madison, Sun Prairie, DeForest, and surrounding areas. I’ve also built a trusted network of lenders, title companies, and inspectors across Wisconsin who are all committed to helping firefighters save. You’re never obligated to use all the services—but the more you use, the greater your savings.
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How do I get started?Just visit www.wisconsinhomesforheroes.com or call/text me directly at 608-669-4226. I’ll walk you through everything, answer your questions, and match you with a team that understands firefighters and puts your needs first.
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Are there home buying programs for firefighters in Wisconsin?Absolutely. The Wisconsin Homes for Heroes program is one of the most trusted home buying programs available to firefighters and EMS professionals in the state. It's designed to give back to those who put their lives on the line for our communities. In addition to our savings program, we can help connect you with: Local and national firefighter housing assistance resources WHEDA loans and first-time homebuyer grants Hero-friendly lenders who offer flexible solutions for firefighters working variable shifts or overtime-heavy schedules Nationwide Homes for Heroes affiliates if you're moving out of Wisconsin As a former volunteer firefighter, I understand the job and the sacrifice—and I’m proud to help you achieve homeownership with the respect and benefits you deserve.
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Are there home buying discounts for firefighters in Wisconsin?Yes! Wisconsin Homes for Heroes offers exclusive home buying discounts for career, paid-on-call, and volunteer firefighters, as well as EMTs, paramedics, and fire department support personnel. Eligible firefighters can receive: Discounted real estate commission fees Lender credits and reduced closing costs Savings on home inspections, title services, and moving expenses Access to a trusted local network that understands the unique schedule and demands of the fire service Whether you're serving in a large department like Madison Fire, or a local volunteer department in Waunakee, DeForest, Beaver Dam, or Lodi, we’re here to help you save money while buying your next home.
Frequently Asked Questions
Real Support Real Savings for Real Heroes
At Homes for Heroes, we believe that those who serve our communities deserve more than just thanks – they deserve real support. That’s why we offer genuine savings and expert guidance to help heroes like you find a place to call home. Whether you're in the NHS, military, emergency services, or education, we’re here to make the journey easier and more affordable.